Wednesday, December 30, 2009
I recently accepted a tattoo lettering project from a person in England. He requested the words My My Hey Hey. This was a complex lettering treatment to create with a interlocking letters and a swash on the bottom.
My studio wall was filled with sketches and overlapping tissue studies to find a visual solution for balance and flow of connecting letterforms. I eventually found the solution with the two lowercase y's and scanned the tissues needed for use as templates in Adobe Illustrator.
Friday, December 18, 2009
This is a lettering project from quite a few years ago. I am showing this as an example of a rough sketch and what it turns into. The rough was created with loose pencil lines and a marker to darken the lines of the letter shapes. The sketch took about 2 minutes to create, was scanned and used as a template in Adobe Illustrator.
Back in my art studio days when Mac computers did not exist I would have spent about 8 hours making a precise pencil drawing and many additional hours inking the drawing.
Tuesday, December 15, 2009
This is my attempt at Caption/headline collaboration for for a CA discussion board member and his blog:
Looking at the illustration I came up with the idea of Small Size with BIG Bite Tenacity. I wanted to produce an aggressive quick script style for use as a headline or tag line to promote an individual, small firm or product.
The script has the appearance of quick handwriting but it took about 50 attempts to make the style and rhythm a good match for the words.
Tuesday, December 8, 2009
This is quick concept idea for a frozen yogurt product name. One of those late night ideas while reading a CA discussion Something different than yogurt lettering I have created in the past years. Its a play of letters and words with nice flow. A combination of Fruit and Frozen with an afterthought of Zen.
Wednesday, December 2, 2009
I recently created the letter Z for a student at the University of Gloucestershire. He contacted me to help with an alphabet project asking for a Z with no restrictions.
I decided to draw a free form letter with spencerian influence. The center stroke morphs into the flourishes. Unlike a refined commercial script project this letter is a quick wrist exercise with off balance structure. In preparation I did a series of rough sketches with the intent to create lettering that did not stray far from the final draft in the lower right corner.